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In the News


From Founders to Franchisors: Our Story and Scaling Strategy
Discover how our founders transformed a small clinic into a nationwide franchise. Learn about our franchise-driven strategy and mission today!

Nafisa Obi
Aug 205 min read


Why Franchising Works: The Power of Following a Proven Model
Discover why the franchise model is essential for success in ABA therapy. Explore how following a proven franchise system leads to growth and stability.

Ben Gerding
Aug 126 min read


Why In-Clinic Models Provide Better Outcomes and Better Business
At Essential Speech and ABA Therapy, we’ve chosen the in-clinic model because it creates the best outcomes for children and stability for families and providers. Clinics provide structure, consistency, peer interaction, and enriched environments that accelerate progress. They also support teamwork, reduce cancellations, and improve staff retention. Families benefit from clear boundaries between home and therapy, while children thrive in a space built just for their growth.

Nafisa Obi
Aug 75 min read


Navigating Insurance and Billing for an ABA Therapy Franchise
Insurance and billing are some of the biggest challenges ABA clinic owners face. From authorizations to coding, errors can quickly lead to denials and cash flow issues. A franchise model simplifies this by providing proven systems, expert billing support, and revenue cycle optimization. With built-in processes like insurance verification, claims management, and denial handling, owners can focus on client care while ensuring steady revenue and long-term growth.

Nafisa Obi
Mar 245 min read


Marketing Strategies for an ABA Therapy Franchise
A strong marketing strategy helps ABA therapy franchises attract families, build trust, and grow sustainably in high-demand markets.

Ben Gerding
Feb 284 min read


Comparing Different ABA Therapy Business and Franchise Models
Compare ABA therapy business models to find the best fit. Discover why our in-person, full-time model drives clinical & financial success.

Ben Gerding
Feb 36 min read
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