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In the News


How We Support Our Franchisees in Hiring the Best Staff for Success
Discover how we support our franchisees in hiring the best staff for franchise success. Learn our top strategies for effective franchise recruitment.

Jessica Camp
Aug 284 min read


From Founders to Franchisors: Our Story and Scaling Strategy
Discover how our founders transformed a small clinic into a nationwide franchise. Learn about our franchise-driven strategy and mission today!

Nafisa Obi
Aug 205 min read


Why Franchising Works: The Power of Following a Proven Model
Discover why the franchise model is essential for success in ABA therapy. Explore how following a proven franchise system leads to growth and stability.

Ben Gerding
Aug 126 min read


Why In-Clinic Models Provide Better Outcomes and Better Business
At Essential Speech and ABA Therapy, we’ve chosen the in-clinic model because it creates the best outcomes for children and stability for families and providers. Clinics provide structure, consistency, peer interaction, and enriched environments that accelerate progress. They also support teamwork, reduce cancellations, and improve staff retention. Families benefit from clear boundaries between home and therapy, while children thrive in a space built just for their growth.

Nafisa Obi
Aug 75 min read
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